Press Release- “Small Business Makes a Subtle Shift”

“A Small Business Makes a Subtle Shift”

-Medford, OR (October 13, 2009) – A subtle name change from “Batzer Inc.” to “Batzer Construction Inc.” is all about successful marketing in these tough economic times.  To ensure that anyone looking at news articles or doing internet searches can locate their company, the company president Russ Batzer decided it was time to add “construction” to the legal name.

“We had heard that some out of state potential clients hadn’t found us because our name didn’t come up on their searches.  It was an easy thing to fix and it just helps clarify our brand, it’s a small business tactic that we hope will have a big payoff for us.”

The name change has been completed with the state corporate records and the state construction contractors’ board.   The logo will slightly change and most people won’t even notice the alteration of adding “construction” under their bold black and red BATZER sign.

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